Business Administraion

1. Business Administration – Your Launchpad to Becoming a Leader in the Digital Era

In today's rapidly evolving business landscape, driven by digital transformation and globalization, organizations require more than technically competent managers. They need strategic leaders who possess adaptability, innovative thinking, and the ability to lead organizations through constant change. As a result, Business Administration remains one of the most sought-after fields of study for dynamic young people who are passionate about business and aspire to pursue leadership and management careers.

As one of the flagship programs of the Faculty of Business Administration at UEF, the Business Administration program is designed with a strong application-oriented and internationally integrated approach, enabling students to develop comprehensive knowledge, practical skills, and leadership capabilities. In addition to a solid foundation in modern management, students are equipped with competencies in technology application, data analytics, and digital business management, preparing them to meet the demands of the workforce in the Industry 4.0 era.

Study Business Administration at UEF – Lead the Businesses of Tomorrow

At UEF, students do more than study management theories—they experience a learning environment that is closely connected to real-world business practice. The curriculum is designed following the "Learning by Doing" approach, combining fundamental knowledge with hands-on learning activities to help students gradually develop the mindset of professional business leaders.

A modern curriculum that keeps pace with the latest trends in business management, digital transformation, and innovation.

Three specialized tracks: Business Management, Entrepreneurship Management, and Digital Transformation Management, enabling students to choose a career pathway that aligns with their strengths and professional aspirations.

Learning with businesses through courses featuring CEOs, industry experts, and business executives, complemented by company visits, company tours, real-world projects, and business case-solving activities.

Developing global competencies through bilingual instruction, co-teaching with international lecturers, academic exchange programs, and opportunities to study in multicultural environments.

Building comprehensive skill sets, including leadership, communication, teamwork, presentation, problem-solving, as well as the application of AI, digital technologies, and data analytics in business management.

A dynamic learning ecosystem featuring academic clubs, discipline-specific competitions, mentoring programs, scientific research opportunities, and extensive industry engagement activities, enabling students to grow academically and professionally from their first year.

Guided by the educational philosophy "Business Leadership for the Digital Era," the Business Administration program at UEF equips students not only with strong managerial expertise but also with the leadership capabilities, global mindset, adaptability, and confidence required to lead organizations and thrive in the digital economy.

Strengths of the Business Administration Program at UEF

Study in a professional, internationally oriented learning environment that equips students with the knowledge and competencies required to succeed in a global business landscape.

Engage regularly with successful entrepreneurs and leading businesses through networking events, guest talks, company visits, and field trips that provide valuable industry exposure.

Learn from experienced business leaders and industry professionals. In addition to faculty members, many courses feature CEOs, executives, and successful entrepreneurs as guest speakers who share practical insights and real-world experiences, helping students better understand how academic knowledge is applied in business practice.

Develop essential professional skills beyond academic knowledge, including communication, teamwork, presentation, and leadership through Student Union activities, academic clubs, and a wide range of extracurricular programs.

Strengthen English proficiency and digital competencies to confidently pursue careers in multinational companies or continue postgraduate studies at international institutions.

2. Program Educational Objective

The Business Administration program aims to educate graduates with a strong foundation in modern management knowledge and specialized expertise in business management and entrepreneurship. Graduates are equipped with the competencies to plan, organize, and manage business functions within organizations across various economic sectors while pursuing sustainable career development in a competitive and globally integrated business environment.

3. Program Learning Outcomes

Graduates of the Business Administration program are expected to achieve the following learning outcomes:

Knowledge

PO1: Demonstrate comprehensive and in-depth knowledge of business administration, with the ability to apply theoretical and practical knowledge to solve business-related problems, provide relevant information, and support decision-making in the field of business administration.

Skills

PO2: Demonstrate professional competencies in planning, organizing, and managing business functions within organizations operating in competitive business environments and in the context of regional and global integration.

PO3: Demonstrate the ability for lifelong learning, research, self-development, and adaptability to dynamic and evolving work environments.

PO4: Demonstrate effective communication, teamwork, and other essential soft skills to identify, analyze, and develop solutions to business and management-related issues.

PO5: Demonstrate systematic thinking and independent analytical skills in addressing managerial and organizational challenges.

Attitudes

PO6: Demonstrate integrity, respect for the law, sound political and civic awareness, and maintain good physical well-being.

PO7: Demonstrate professional ethics, social responsibility, and a strong commitment to contributing positively to organizations, communities, and society.

4. Program Learning Outcomes (PLOs)

PLO1: Demonstrate an understanding of government policies and legal regulations, and effectively apply them in professional practice.

PLO2: Systematically explain fundamental concepts and principles of both macroeconomics and microeconomics.

PLO3: Demonstrate knowledge of management and business administration principles, and effectively apply them in practical business contexts.

PLO4: Demonstrate knowledge of modern management practices and apply them to evaluate and improve business operations within organizations.

PLO5: Read, interpret, prepare, process, and analyze financial statements, investment portfolios, and macroeconomic analysis reports of enterprises.

PLO6: Effectively use specialized business software in professional practices related to sales management, customer relationship management, project management, and human resource management.

PLO7: Demonstrate systems thinking, critical thinking, creative thinking, practical thinking, and other analytical reasoning skills in solving business and management problems.

PLO8: Demonstrate effective teamwork and collaboration skills.

PLO9: Demonstrate effective verbal communication, presentation, and professional business writing skills.

PLO10: Demonstrate professional ethics, integrity, civic responsibility, social responsibility, and commitment to organizational responsibilities, while maintaining good health appropriate for professional practice.

PLO11: Demonstrate discipline, organizational awareness, professionalism, and a scientific approach to work.

PLO12: Demonstrate the ability to plan, coordinate resources, leverage collective intelligence, and provide professional leadership within the field of expertise.

PLO13: Demonstrate the ability to draw professional conclusions, make informed decisions on routine business matters, and identify and resolve complex management issues in organizational settings.

5. Career Opportunities

Graduates of the Business Administration program at UEF are well prepared to pursue a wide range of career opportunities, including:

- Business Executive in departments such as Sales, Administration and Human Resources, Marketing, Communications, and Advertising at domestic enterprises or multinational corporations.

- Business Manager responsible for leading departments, business units, or project teams within organizations, enterprises, and business corporations.

- Entrepreneur or Business Owner, establishing and managing startups or private enterprises.

- Lecturer or Researcher at training centers, colleges, universities, or research institutes.

6. Further Study Opportunities

Graduates may continue their academic journey through postgraduate programs at universities in Vietnam and abroad, enhancing their professional expertise and career advancement opportunities.

7. What Makes Business Administration at UEF Stand Out?

A Diverse Learning Experience – Building Future Business Leaders

At the Faculty of Business Administration, UEF, the university experience extends far beyond the classroom. Students engage in a comprehensive ecosystem of academic activities, industry exposure, and professional development opportunities designed throughout the four-year program. These experiences help cultivate leadership thinking, adaptability, and professional competence for future careers.

Developing Managerial Thinking Through Academic Competitions

Business Administration students have the opportunity to participate in a variety of academic programs and discipline-specific competitions organized by the Faculty, including Strategist Pro, where student teams tackle real-world business and management challenges presented by enterprises. These competitions provide an ideal environment for applying classroom knowledge, strengthening strategic thinking, enhancing decision-making skills, and developing teamwork in today's dynamic business environment.

In addition, Student Scientific Research Competitions enable students to develop critical thinking, master modern research methodologies, and propose practical solutions that create value for businesses and the wider community.

Industry Engagement – Learn from Business Leaders

One of the distinctive strengths of the Business Administration program at FBA–UEF is its strong partnership with the business community throughout the learning journey.

Through the Mentoring Program, students have the opportunity to connect directly with CEOs, business executives, and industry experts from various sectors. These mentorship opportunities help students gain career guidance, develop leadership capabilities, and build the essential competencies needed to successfully transition into the professional workforce.

In addition, a wide range of workshops, specialized talk shows, and company tours to leading organizations such as AEON, Ajinomoto, Acecook, Yakult, and Guardian provide valuable insights into real-world business management. These experiential learning activities enable students to better understand how organizations operate while gaining a deeper appreciation of the skills and competencies required in today's evolving labor market.

Holistic Development in a Dynamic and Globally Connected Environment

Beyond academic excellence, the Faculty of Business Administration is committed to fostering students' holistic development through extracurricular activities, academic clubs, and international engagement programs.

Students have the opportunity to participate in The Elites Club, Youth Leadership Seminar, Youth Union and Student Association activities, UEF Olympic, co-teaching programs with international lecturers, and various academic exchange initiatives both in Vietnam and abroad. These activities provide an ideal environment for students to strengthen their communication, leadership, and language skills, develop the ability to work effectively in multicultural settings, and build valuable professional networks from the very beginning of their university journey.

Supporting Students Throughout Their Growth Journey

Behind every student’s achievement is the dedicated support of lecturers, mentors, and industry experts. Beyond delivering academic knowledge, they serve as mentors who provide guidance, inspire growth, and empower students to discover their strengths and confidently pursue new goals. Guided by a student-centered educational philosophy, the Faculty of Business Administration at UEF is committed to developing future business leaders with a global mindset, digital competencies, an innovative spirit, and a strong sense of social responsibility—professionals who are well prepared to adapt to the ever-changing global economy.

If you aspire to become a strategic leader with strong management capabilities and the adaptability required in the digital era, the Business Administration program at UEF is the ideal place to begin your journey.

The program currently offers three specialization tracks:

Digital Transformation Management

Business Management

Entrepreneurship Management

Admission Code: 7340101

Choose UEF and begin your journey to becoming the next generation of business leaders.

Business Administration Program
Faculty of Business Administration – UEF