Business Engagement

Semester 1B Thematic Seminar Series Delivers Practical Value for FBA Students

01/26/2026

With the aim of strengthening the connection between theory and practice, while equipping students with modern management thinking in response to the dynamic business environment, the Faculty of Business Administration organized the Semester 1B thematic seminar series for the 2025-2026 academic year, featuring contributions from experts, managers, and reputable business leaders.

The seminar series not only provided in-depth knowledge across various management disciplines but also enabled students to access emerging trends, essential skills, and practical insights from industry. This contributes to enhancing students’ professional competencies in the context of digital transformation and global integration.

The Art of Inspirational Leadership for Generation Z in the Digital Era

This seminar focused on leadership in the digital era, particularly for the Generation Z workforce. Ms. Nguyen Thi My Van - Country HR Head of MERCK Vietnam Co., Ltd., shared key qualities of modern leaders along with four effective leadership models: servant leadership, democratic leadership, situational leadership, and coaching leadership.

Speaker Nguyen Thi My Van shares her journey toward becoming a successful leader

From a practical perspective at UEF, M.A. Tran Thanh Huy - Vice Director of the Center for Corporate Relations, analyzed the characteristics and challenges of leading Gen Z, and identified three prominent leadership trends in the digital era: inspirational leadership, adaptive leadership, and data-driven leadership. He also emphasized the core competencies that young leaders need to develop.

M.A. Tran Thanh Huy analyzes the characteristics and challenges of leading Generation Z

Strategic Management - Opportunities and Challenges for Businesses in the Current Context

The seminar on strategic management provided students with a systematic perspective on decision-making processes within organizations. Mr. Pham Thanh Hai - Co-founder of Entertainment Marketing & Advertising Solutions, shared decision-making methods based on the SMART criteria and a structured analytical chain from current situation to strategy and action.

Speaker Pham Thanh Hai clarifies common dilemmas in strategic management

Additionally, the speaker clarified common dilemmas in strategic management, such as flexibility versus consistency, tactics versus strategy, short-term versus long-term goals, and top-down versus bottom-up approaches. These insights helped students better understand the challenges, opportunities, and necessary actions for businesses to adapt and grow.

Integrated Marketing Communications (IMC) Thinking

Continuing the series, the seminar “How IMC supports & How to measure Brand Equity” delivered by Ms. Pham Lan Khanh - CEO & Founder of Flamingo Corporation, provided students with a solid foundation in Integrated Marketing Communications (IMC) for brand building and development.

Speaker Pham Lan Khanh helps students better understand IMC in brand development

The speaker clarified the concept and role of IMC in marketing and communication, methods for uncovering customer insights, and key IMC tools. Students were also introduced to the complete process of developing an IMC campaign—from research and planning to implementation and evaluation, particularly focusing on methods for measuring campaign effectiveness and brand equity, which have high practical applicability in business contexts.

Current State of Digital Transformation in Enterprises

In the context of rapid digital transformation, Mr. Phan Huynh Khanh Duy - Founder of Duyhuynhsharing and Former BOD & CGO of VIHATGROUP, provided a comprehensive overview of the current digital transformation landscape, including its benefits as well as the challenges businesses face during implementation.

Speaker Phan Huynh Khanh Duy provides a comprehensive overview of the current digital transformation landscape

The seminar also helped students better identify essential skill sets required in the digital era and opened up career directions aligned with digital transformation trends in enterprises.

Well-Being - The Key to Talent Retention

The Well-Being seminar focused on the human factor in business management. Ms. Nguyen Thi Truc Phuong - Director of IQ Solution Recruitment Solutions Co., Ltd., clarified the concept of well-being as a holistic state of employee health, including physical, mental, and emotional aspects.

Speaker Nguyen Thi Truc Phuong helps students better understand the concept of “Well-Being”

She emphasized the importance of well-being in enhancing work performance and retaining talent, while also sharing key factors that contribute to well-being and practical models currently applied in organizations.

Motivation 4.0: Sustaining Engagement and Driving Performance in the Digital Era

The Motivation 4.0 seminar featured experienced speakers including Dr. Pham Kim Anh (Steve Pham) - Founding Chairman of ESOTERRA Leadership Academy; M.A. Pham Thi Quy Hien - HR Director at Masan; Mr. Huynh Phuc Nguyen Thinh - Deputy Head of Investment Project Supervision and Management Division; Ms. Ngo Thi Phuong Thuy - Chairwoman of Fgroup; Ms. Tran Phuong Nga - Senior HR Consultant at Success Partner; and M.A. Tran Thanh Huy - Deputy Director of the UEF Center for Corporate Relations.

Speakers provide students with deeper insights into building motivation strategies in the Industry 4.0 era

The speakers discussed the concept of motivation in management, the development of motivation strategy maps, methods for self-motivation, and key principles for maintaining work motivation in the digital era. A central message emphasized throughout the seminar was that technology is merely a tool, while people remain the core of all sustainable development strategies.

Students actively engage in learning and interact with speakers

Through the Semester 1B thematic seminar series of the 2025-2026 academic year, the Faculty of Business Administration continues to prioritize the comprehensive development of students in both academic knowledge and practical thinking, meeting the increasing demands of the labor market in the digital era.

Center of Information and Communications