Finance and Accounting students are guided to complete digital profile before entering the workforce

On the morning of March 18, the Faculty of Finance and Accounting FFA organized a talk show on the topic “From Student to Candidate: Building a Personal Brand on Social Media”, attracting third year and fourth year students. The program was designed to support students in preparing for their internships and the labor market with a proactive and professional mindset aligned with modern recruitment requirements.
Phase 2 of the program continued with practical orientation to help students adapt more effectively to recruitment expectations in the digital era.

As social media becomes an “open CV,” UEF students learn how to make a positive impression on recruiters

The speaker at the talk show was Mr. Nguyễn Tiến Dũng, HR Manager at CareerViet. The event was also attended by Ms. Phạm Nguyễn Quỳnh Hương, Project Manager at CareerViet, and M.A. Đỗ Thị Lệ Thu, lecturer of the Faculty of Finance and Accounting.

Faculty representatives expressed their appreciation to speaker Nguyễn Tiến Dũng

During the program, Mr. Nguyễn Tiến Dũng brought a practical perspective from the recruiter’s side, helping students better understand the increasingly important role of social media in both everyday life and recruitment activities. According to him, social media is no longer simply a personal space but has become an “open profile” where recruiters can evaluate candidates more comprehensively, from attitude and skills to career orientation.

Throughout the talk show, students were guided on how to build a professional personal image on digital platforms, from choosing what content to share and how to express personal viewpoints to maintaining a positive digital footprint. The criteria that recruiters truly pay attention to when reviewing candidates were also analyzed in detail, helping students gain clearer direction in refining their personal profiles.

The speaker helped UEFers answer the question: Is your social media profile helping you gain points or lose points?

Mr. Tiến Dũng also pointed out many common mistakes that can cause students to lose points in the eyes of recruiters, especially uncontrolled content on social media. From there, students were equipped with additional skills to identify and adjust their online behavior, ensuring consistency between their personal image and career orientation.

The talk show atmosphere was lively, with many exchanges and questions from students revolving around real situations in internship and job applications. These orientation based insights and practical tips helped students become more confident in preparing their profiles, building their personal brand, and approaching career opportunities.

Students asked direct questions about building a personal image when applying for positions

Through the talk show, it is clear that equipping UEFers with knowledge about building a personal image on social media is considered one of the important factors that helps them adapt to the labor market in the context of today’s strong digital transformation.

Information and Communications Center