Academic Programs

E-Commerce

04/03/2026

1. Program Overview

The E-Commerce undergraduate program at the University of Economics and Finance Ho Chi Minh City (UEF) was officially established in 2016 under the Decision on the issuance of the training major code No. 854/QĐ-BGDĐT dated March 22, 2016 by the Ministry of Education and Training. The program is managed by the Faculty of Information Systems and Commerce (now the Faculty of Information Technology) and is implemented under a high-quality training model.

The first student intake took place in 2016. From 2017 onward (2017, 2018, 2019), the curriculum has been regularly reviewed and updated based on feedback from stakeholders, including lecturers, students, and employers, and evaluated and approved by the University’s Scientific Council.

Although many universities offer E-Commerce programs, UEF continues to attract students in this field due to the following advantages:

A professional, international-standard learning environment.
Practical training and academic exchange opportunities with enterprises in the E-Commerce sector.
Dedicated enterprise-oriented training modules.
A bilingual curriculum with 50% of courses taught in English.
Modern facilities and advanced equipment supporting both learning and hands-on practice.

Advanced-technology practice laboratories

Enterprise field trips and experiential learning sessions

2. General Objectives

The program aims to train E-Commerce graduates with strong political awareness, professional ethics, and good physical health; solid and in-depth knowledge and skills in E-Commerce; and the ability to participate in strategic planning, policy formulation, business planning, and operational management of E-Commerce enterprises.

Graduates possess broad and well-oriented theoretical knowledge combined with strong practical competencies. They are able to adapt to a diverse and constantly changing market economy, integrate into advanced technological environments at regional and global levels, and have a solid academic foundation for lifelong learning and postgraduate studies.

Academic, cultural, and foreign language exchanges with international students

3. Specific Objectives

Graduates of the E-Commerce program are expected to achieve the following outcomes:

Knowledge

PO1: Fundamental knowledge of natural sciences, social sciences and humanities, political theory, Vietnamese law, national defense and security, and physical education.
PO2: Fundamental and advanced theoretical knowledge of E-Commerce to effectively adapt to various roles such as applying IT in business, marketing, and developing comprehensive E-Commerce solutions for enterprises.

E-Commerce students confidently presenting scientific research topics

Skills

PO3: Teamwork skills, problem-solving skills, communication skills, and the ability for self-learning and independent research to meet practical demands.
PO4: Skills in applying IT to electronic payment systems, information security, online business, and digital marketing.
PO5: Skills in evaluating work quality after completion, critical thinking, and selecting alternative solutions in uncertain or changing environments.

Attitudes

PO6: Strong political awareness and compliance with laws and regulations.
PO7: Professional ethics specific to the E-Commerce profession and a strong sense of responsibility toward society and the community.

E-Commerce students actively engaging in group-based learning activities

Training activities are closely connected with enterprises to enhance practical knowledge and experience

4. Program Learning Outcomes (PLOs)

PLO1: Apply foundational knowledge of mathematics, political theory, social sciences and humanities, Vietnamese law, national defense and security; demonstrate awareness and ability for physical self-development.
PLO2: Apply foundational knowledge of information technology and commerce to adapt to various roles such as theoretical research, model development, E-Commerce solution design, consulting, management, advanced research, and rapid adoption of emerging technologies.
PLO3: Apply specialized E-Commerce knowledge in professional practice, including the use of IT technologies to develop E-Commerce solutions, online business models, and digital marketing solutions.
PLO4: Demonstrate organizational, leadership, and interdisciplinary teamwork skills; communicate effectively through writing, presentations, discussions, negotiations, and proficient use of modern tools and technologies.

Participation in academic competitions to strengthen knowledge and skills

Students benefit from a comprehensive intellectual development environment

PLO5: Analyze and solve problems in E-Commerce, including the development of online business solutions and digital marketing strategies.
PLO6: Demonstrate critical thinking, evaluation of work quality, experimental and research capabilities, and propose innovative solutions.
PLO7: Achieve Level 3/6 English proficiency according to the Vietnamese Foreign Language Competency Framework; effectively use English in professional contexts.
PLO8: Demonstrate strong political awareness, professional ethics, personal responsibility, teamwork responsibility, and responsibility toward organizations and institutions.
PLO9: Possess the ability to guide, supervise, and participate in the installation, deployment, and operation of E-Commerce systems, products, and solutions.
PLO10: Demonstrate self-direction, planning, resource coordination, professional evaluation, decision-making, ability to defend personal viewpoints, and continuous improvement of work effectiveness.

5. Career Opportunities

Graduates of the E-Commerce program can pursue careers such as:

Consultants and specialists in strategic planning, policy development, design, and maintenance of IT projects related to E-Commerce or electronic business management.
Specialists in enterprise resource planning (ERP) systems, development and management of online transaction systems and digital business platforms in organizations and enterprises (public administration, banking, telecommunications, aviation, construction, etc.).
Managers and specialists in consulting, analysis, design, development, and deployment of E-Commerce systems; digital advertising; customer relationship management; and electronic marketing in socio-economic organizations.
Lecturers and researchers at institutes, universities, colleges, and vocational schools.

6. Study Opportunities

Articulation pathways to postgraduate programs at domestic and international universities.
A bilingual training program with 50% of courses taught in English.

7. Program Learning Outcomes and Curriculum

Cohort	Curriculum	Learning Outcomes	Program Description
Class of 2024	Link	Link	Program Description
Class of 2023	Link	Link	Employers, Enterprises, Recruiters; Parents; Applicants; Faculty and Academic Staff
Class of 2022	Link	Link	Employers, Enterprises, Recruiters; Parents; Applicants; Faculty and Academic Staff
Class of 2021	Link	Link	Employers, Enterprises, Recruiters; Parents; Applicants; Faculty and Academic Staff
Class of 2020	Link	Link	Employers, Enterprises, Recruiters; Parents; Applicants; Faculty and Academic Staff
Class of 2019	Link	Link	Employers, Enterprises, Recruiters; Parents; Applicants; Faculty and Academic Staff
Class of 2018	Link	Link	Employers, Enterprises, Recruiters; Parents; Applicants; Faculty and Academic Staff