Faculty Research
UEF Faculty Research On Employer Branding Successfully Accepted
06/06/2024
On the afternoon of June 6, UEF successfully conducted the acceptance evaluation of a faculty-level scientific research project led by MSc. Dang Thanh Thuy – Head of the Human Resource Management program, Faculty of Business Administration.
The study, titled “Factors Influencing Employer Branding of Private Universities in Vietnam: A Case Study at the University of Economics and Finance Ho Chi Minh City,” demonstrates strong academic rigor and practical relevance. The research was highly evaluated for its applicability and meaningful contribution to the development of employer branding studies in the higher education sector.
.jpg)
.jpg)
The evaluation council at the research acceptance session on June 6
The evaluation council consisted of five members: Assoc. Prof. Dr. Le Quang Hung – Chair; Dr. Ly Dan Thanh – Reviewer 1; Dr. Nguyen Tien Thanh – Reviewer 2; MSc. Tang My Ha – Member; and MSc. Truong Thi Dung – Member and Secretary.
According to the researcher, the study was inspired by statistics indicating a rising employee turnover rate in the education sector since Q1 2021, accounting for 20% across surveyed industries (Anphabe Report). At UEF specifically, policies aimed at strengthening employer branding have yet to be fully developed.
The research successfully identified key factors influencing employer branding within the University. Based on these findings, the author proposed practical solutions to effectively develop and manage employer branding strategies.
.jpg)
The researcher presents the study findings
Accordingly, the proposed solutions focus on multiple dimensions, including application value, internal communication value, interest value, compensation value, and development value.
Following the presentation, the evaluation council acknowledged the study’s strong practical relevance, well-aligned research focus, appropriate methodological approaches, and valuable managerial implications. Nevertheless, several recommendations were provided to further refine and enhance the study’s overall quality.
.jpg)
.jpg)
.jpg)
.jpg)
The council provides constructive and positive feedback
The successful completion of the research evaluation session contributes to enhancing the quality of scientific research activities at UEF, while also motivating faculty members to continue producing impactful and high-value research in the future.
CENTER OF INFORMATION AND COMMUNICATION
RELATED NEWS
