The Department of Science, Technology and International Projects at the Ho Chi Minh City University of Economics and Finance is proud to announce a landmark international book project that positions UEF researchers at the forefront of contemporary sustainable finance scholarship.
A Timely and Critical Research Direction
As global financial markets grapple with the transition toward sustainability, a fundamental question remains largely unexamined: How do investor perceptions and market sentiment shape our valuation of environmental assets? This gap in understanding represents both an academic challenge and a practical imperative for policymakers and investment professionals worldwide.
Dr. Truc Phan from UEF has initiated an ambitious edited book project to address this question, bringing together international scholars to explore the dynamic interplay between behavioral finance, investor sentiment, and green market valuations. The project bridges two traditionally separate research domains—behavioral economics and sustainability finance—to generate insights with real-world applicability.
Why This Research Matters Now
The urgency of this research agenda cannot be overstated. As capital flows toward environmental, social, and governance (ESG) investments accelerate, understanding the psychological and behavioral drivers behind these investment decisions becomes critical. Market sentiment—shaped by confidence, risk perception, and collective expectations—directly influences how green assets are priced and how corporate sustainability efforts are valued by markets.
This book project will illuminate these mechanisms, offering evidence-based guidance to investors navigating complex green markets, policymakers designing effective climate finance regulations, and corporations seeking to align market valuations with genuine sustainability performance.
An Interdisciplinary Platform
The research invites scholars from diverse backgrounds—finance, economics, psychology, environmental science, and policy studies—to contribute original perspectives. Rather than treating environmental concerns and investor behavior as separate analytical domains, contributors will examine how sentiment measurement techniques, behavioral heuristics, and ESG analytics converge to shape sustainable market dynamics.
Chapters will encompass both established methodologies and emerging approaches, including AI-driven sentiment analysis, cross-country comparative studies, and climate risk quantification frameworks. This intellectual diversity ensures the final publication serves multiple audiences: academic researchers, financial practitioners, and policymakers.
Exceptional Publication Quality and Global Reach
Published by IGI Global Scientific Publishing—a leading international academic publisher with editorial standards comparable to top-tier university presses—the book will reach a global audience of scholars, finance professionals, and institutional decision-makers. Double-blind peer review ensures rigorous quality standards, while IGI Global's extensive indexing ensures broad discoverability and lasting academic impact.
For UEF researchers, this represents an opportunity to publish in a distinguished international venue while contributing to a project that advances both individual research profiles and institutional reputation in sustainable finance scholarship.
Timeline and Submission Process
The initiative operates on a structured timeline accommodating comprehensive peer review:
- December 31, 2025: Chapter proposal deadline (1,000–2,000 words)
- January 14, 2026: Proposal decision notifications
- March 25, 2026: Full chapter submission (minimum 10,000 words)
- May–June 2026: Peer review process and final revisions
- 2026: Publication release
This timeline provides researchers with reasonable timeframes for developing rigorous, well-researched contributions while maintaining publication momentum.
Why UEF Researchers Should Participate
Strategic Research Positioning: Contributing to this project positions researchers within an emerging scholarly conversation on one of finance's most pressing questions.
International Collaboration Network: Co-authorship and peer review engagement with global scholars strengthens international research partnerships and visibility.
Career Advancement: Publication in an IGI Global edited volume enhances academic credentials, supporting tenure, promotion, and grant applications.
Methodological Development: The project encourages researchers to engage with cutting-edge quantitative and qualitative methodologies in sentiment analysis and ESG valuation.
Impact Beyond Academia: Research findings will inform investor decisions and policymaking, translating scholarly work into real-world environmental outcomes.
Institutional Support
The Department of Science, Technology and International Projects stands ready to support UEF researchers throughout the publication journey:
- Strategic consultation on research alignment with book objectives
- Proposal development and refinement guidance
- Manuscript preparation assistance and quality review
- Navigation of the peer review process
- Publication impact tracking and dissemination support
Getting Started
Researchers interested in contributing are encouraged to contact Dr. Truc Phan directly to discuss research ideas and proposal frameworks. Initial consultations often clarify research direction and strengthen proposal quality, increasing acceptance likelihood.
To Submit Proposals or Discuss Research Ideas:
Dr. Truc Phan, Project Editor
Trường Đại học Kinh tế - Tài chính TP.HCM
Email: trucphan@uef.edu.vn
This book project represents more than a publication opportunity, it reflects UEF's commitment to addressing society's most pressing challenges through rigorous, interdisciplinary scholarship. As environmental concerns and financial innovation intersect globally, UEF researchers have a unique platform to shape how the academic community understands sustainable finance.
Contact the Department of Science, Technology and International Projects to learn more and begin your publication journey.