
Although the concepts of globalization and international integration are familiar to business students, Ms. Ngoc Bich guided participants toward a deeper and more holistic understanding. Through interactive discussions, she explained the key characteristics and benefits of global economic integration, such as enhanced access to technology and knowledge, improved product quality, and greater adaptability to the diverse demands of international markets.
Given the rapidly changing global economic landscape, Ms. Ngoc Bich emphasized that future business leaders must stay informed and strategic to minimize risks and seize opportunities. Together with students, she examined major global developments—including the expansion of free trade agreements (FTAs), the impact of COVID-19, economic stimulus packages, the Russia–Ukraine conflict, and the upcoming U.S. presidential election.
The session also introduced several emerging global trends shaping Vietnam’s integration process, including supply chain relocation, green transition, digital transformation, and trade defense mechanisms. In particular, the expert highlighted green transformation as a promising and necessary direction for sustainable business development in the years ahead.
Another key focus of the seminar was practical guidance for enterprises venturing into international markets. Ms. Ngoc Bich outlined essential steps such as market research, competitor analysis, legal compliance, risk management, marketing strategy development, human resource enhancement, and international partnership building.





