Training & Media Partners

Business Companionship in the Development Era of the UEF Marketing Department

The sustainable development journey of the Marketing Department at the Ho Chi Minh City University of Economics and Finance (UEF) has always been closely associated with the intimate companionship and support from its network of corporate partners. With the core objective of designing a highly applied training program that narrows the gap between academic theory and market reality, the Marketing Department has established and signed a series of strategic cooperation memorandums with numerous reputable organizations and enterprises across diverse economic sectors. This ensures that students are consistently updated with the latest trends and are fully prepared for career opportunities immediately upon graduation.

This comprehensive collaboration creates a solid foundation, allowing students to directly translate the specialized knowledge and skills acquired in the lecture halls into practical projects at enterprises while still in university. The effectiveness of this practical training model is evidenced by impressive employment rates among graduates. Not only does it maintain an excellent employment rate for the Marketing Department in particular and UEF in general, but the human resources originating from the university are also frequently recruited and highly valued by major corporations and leading professional companies in the market.

Conversely, the network of businesses participating in strategic partnerships with the Marketing Department also receives immense value in terms of human resources. These entities can optimize their recruitment processes, significantly mitigating the risk of personnel shortages or the mis-hiring of unqualified human resources. This advantage stems from the systematic training process and the output quality of the UEF Marketing Department, which are consistently highly rated and endorsed by the QS Stars international standard certification—one of the most rigorous and prestigious educational quality assessment and accreditation systems globally.

Analysis of the Win-Win Strategy and Core Values

To elucidate this strategic partnership ecosystem, we can analyze the mutual benefits that the linkage model between the UEF Marketing Department and its Corporate Partners delivers across three core criteria: practical application, career opportunities, and quality assurance.

In terms of practical application, the partnership provides students with a hands-on environment where they can actively participate in solving real-market case studies. For corporate partners, this exposure significantly shortens the onboarding and training time required for new personnel.

Regarding career opportunities, this collaboration ensures a high employment rate by granting students direct access to a vast network of multinational companies and corporations. Simultaneously, businesses can proactively secure a steady supply of high-quality human resources, effectively solving the ongoing challenge of professional talent shortages.

Finally, concerning quality assurance, the university affirms its rigorous learning outcomes through prestigious global assessment systems like the QS Stars certification. Consequently, partnering businesses are able to access and leverage a specialized workforce that meets international standards, thereby enhancing their own core competitive capabilities.

Strategic Training Partners of the Marketing Department

(Based on UEF's practical training orientation, the strategic partner network is typically categorized into key industry groups)

• Media & Advertising Agencies: Providing a high-intensity internship and working environment in the Creative, Media, and Digital Marketing sectors.

• Fast-Moving Consumer Goods (FMCG) & Retail Enterprises: Supporting students with practical knowledge in Trade Marketing, consumer behavior research, and supply chain management.

• Technology & E-commerce Companies: Playing a pioneering role in coaching students on Performance Marketing, market data analysis, and digitalization strategies.

• Finance, Banking & Real Estate Enterprises: Creating optimal conditions for developing corporate communication capabilities and high-level brand management skills.

Faculty of Marketing UEF