Academic Programs
Digital Marketing
17/04/2023
DIGITAL MARKETING - POTENTIAL FOR FUTURE DEVELOPMENT
Digital marketing has become an incredibly promising field in today's digital age. With the continuous development of technology and the internet, this industry offers businesses numerous opportunities to effectively reach and interact with customers. In particular, digital marketing allows businesses to build brand awareness, enhance trust, and forge lasting relationships with potential customers. With unlimited resources and increasing importance, digital marketing is becoming an attractive field in the market and a popular choice for students.
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What is Digital Marketing? What jobs can I get after graduation?
Digital marketing is the application of digital technologies and methods to create interaction and build relationships with potential customers, thereby enhancing business effectiveness and brand building.
With access to billions of users globally through online channels, digital marketing opens up vast opportunities for entering new markets, expanding business scale, and increasing revenue. Simultaneously, this field creates numerous job opportunities for those passionate about technology, creativity, and customer interaction. The
digital marketing field not only provides knowledge of online marketing technologies and methods but also allows students to develop crucial skills such as data analysis, strategic thinking, creative content creation, and project management. This ensures that graduates become digital marketing experts, capable of adapting to the rapid changes in the industry and making a positive contribution to the business development of organizations.
You can choose to specialize in one of the digital marketing tools at marketing agencies (social media marketing, content marketing, search engine optimization, digital advertising, etc.) or work in marketing-related departments, specifically digital marketing departments, within businesses across various sectors such as fast-moving consumer goods (FMCG), electronics, tourism and services, technology, education, banking, etc.
With access to billions of users globally through online channels, digital marketing opens up vast opportunities for entering new markets, expanding business scale, and increasing revenue. Simultaneously, this field creates numerous job opportunities for those passionate about technology, creativity, and customer interaction. The
digital marketing field not only provides knowledge of online marketing technologies and methods but also allows students to develop crucial skills such as data analysis, strategic thinking, creative content creation, and project management. This ensures that graduates become digital marketing experts, capable of adapting to the rapid changes in the industry and making a positive contribution to the business development of organizations.
You can choose to specialize in one of the digital marketing tools at marketing agencies (social media marketing, content marketing, search engine optimization, digital advertising, etc.) or work in marketing-related departments, specifically digital marketing departments, within businesses across various sectors such as fast-moving consumer goods (FMCG), electronics, tourism and services, technology, education, banking, etc.
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Studying Digital Marketing at UEF offers many notable advantages.
What subjects are required for admission to the Digital Marketing program?
Candidates interested in this field of study have many subject combinations to choose from for admission. You can find more details in the following article:
Where can I study Digital Marketing?
Currently, several reputable universities offer Digital Marketing programs, including: the University of Economics and Law (VNU-HCM), the University of Economics Ho Chi Minh City, and the University of Economics and Finance Ho Chi Minh City (UEF),…
You can refer to the following for more information:
You can refer to the following for more information:
ARE YOU READY?
Studying Digital Marketing at the Faculty of Marketing - University of Economics and Finance Ho Chi Minh City (UEF) offers many notable differences and advantages:
- The training program is specially designed to provide comprehensive knowledge and thinking about the industry, helping students grasp knowledge in both breadth and depth. The diverse and in-depth learning content covers Digital marketing strategies, social media marketing, SEO (Search Engine Optimization), website building and optimization, and building customer relationships through digital tools, allowing students to understand the important aspects of Digital Marketing.
- UEF facilitates practical learning for students through the support of many leading tools and software in the industry. Students are provided with accounts and access to these tools, increasing practical application and the ability to use knowledge in real-world situations. This helps students become proficient in using important tools such as Google Analytics & Facebook Ads (reporting the effectiveness of advertising on Facebook and Google); CRM Dashboard & Omni Channel Dashboard (Customer reporting and analysis, customer purchase frequency) or other online advertising platforms support activities such as content creation, video creation, social media livestreaming, etc.
- UEF designs its curriculum in a practical style, creating opportunities for students to directly interact with businesses. Through discussions, students have the opportunity to listen to the requirements and problems from businesses, thereby solving real-world problems during their studies. This helps students develop problem-solving skills and adapt quickly to the real business environment. With this learning model, students will be trained in teamwork skills, professional skills, and effectiveness evaluation skills from real-world problems. Furthermore, many groundbreaking and high-performance ideas will be invested in and implemented by businesses.
- UEF provides many programs and activities such as workshops, competitions, and partnership programs to allow students to closely connect with businesses. Thanks to this, students have the opportunity to build networks and lay the groundwork for their future careers. These activities not only broaden students' horizons but also help them apply their knowledge to real-world projects.
- The lecturers in Digital Marketing at UEF are all practical experts who have held and are currently holding key positions such as Department Head, Senior Manager, Director… in leading businesses in Vietnam. The combination of professional knowledge and practical experience of the lecturers helps students access the latest knowledge and information from people with extensive experience and success in the field of Digital Marketing.
In summary, studying Digital Marketing at UEF not only provides comprehensive knowledge and in-depth thinking about the field but also helps students learn in a practical way, interact with businesses, participate in activities, and be guided by experienced lecturers. This is an ideal environment for developing a career in the field of Digital Marketing.
- The training program is specially designed to provide comprehensive knowledge and thinking about the industry, helping students grasp knowledge in both breadth and depth. The diverse and in-depth learning content covers Digital marketing strategies, social media marketing, SEO (Search Engine Optimization), website building and optimization, and building customer relationships through digital tools, allowing students to understand the important aspects of Digital Marketing.
- UEF facilitates practical learning for students through the support of many leading tools and software in the industry. Students are provided with accounts and access to these tools, increasing practical application and the ability to use knowledge in real-world situations. This helps students become proficient in using important tools such as Google Analytics & Facebook Ads (reporting the effectiveness of advertising on Facebook and Google); CRM Dashboard & Omni Channel Dashboard (Customer reporting and analysis, customer purchase frequency) or other online advertising platforms support activities such as content creation, video creation, social media livestreaming, etc.
- UEF designs its curriculum in a practical style, creating opportunities for students to directly interact with businesses. Through discussions, students have the opportunity to listen to the requirements and problems from businesses, thereby solving real-world problems during their studies. This helps students develop problem-solving skills and adapt quickly to the real business environment. With this learning model, students will be trained in teamwork skills, professional skills, and effectiveness evaluation skills from real-world problems. Furthermore, many groundbreaking and high-performance ideas will be invested in and implemented by businesses.
- UEF provides many programs and activities such as workshops, competitions, and partnership programs to allow students to closely connect with businesses. Thanks to this, students have the opportunity to build networks and lay the groundwork for their future careers. These activities not only broaden students' horizons but also help them apply their knowledge to real-world projects.
- The lecturers in Digital Marketing at UEF are all practical experts who have held and are currently holding key positions such as Department Head, Senior Manager, Director… in leading businesses in Vietnam. The combination of professional knowledge and practical experience of the lecturers helps students access the latest knowledge and information from people with extensive experience and success in the field of Digital Marketing.
In summary, studying Digital Marketing at UEF not only provides comprehensive knowledge and in-depth thinking about the field but also helps students learn in a practical way, interact with businesses, participate in activities, and be guided by experienced lecturers. This is an ideal environment for developing a career in the field of Digital Marketing.
Knowledge and skills acquired
- The program equips students with general, comprehensive, and in-depth knowledge on how to plan and execute successful marketing campaigns, combining traditional and digital tools, communication strategies to increase customer interaction on social media, and research on how to evaluate and measure effectiveness through tools such as Google Analytics, Facebook Insights, and Web Analytics, etc.
- Students are provided with a foundation of knowledge in researching user behavior and psychology; skills in search engine optimization (SEO), email marketing, and advertising in marketing.
- In addition, they are equipped with the necessary skills to effectively supervise and lead, develop creative thinking, independent working skills, teamwork skills, communication skills, etc.
- Typical specialized subjects include: Search Engine Optimization, Email Marketing, Advanced Content Marketing, Consumer Behavior, Marketing Management, and Digital Marketing. Brand management, Sales management, Human resource management, Social media and mobile marketing, Quality management, Distribution channel management , etc.
- Students are provided with a foundation of knowledge in researching user behavior and psychology; skills in search engine optimization (SEO), email marketing, and advertising in marketing.
- In addition, they are equipped with the necessary skills to effectively supervise and lead, develop creative thinking, independent working skills, teamwork skills, communication skills, etc.
- Typical specialized subjects include: Search Engine Optimization, Email Marketing, Advanced Content Marketing, Consumer Behavior, Marketing Management, and Digital Marketing. Brand management, Sales management, Human resource management, Social media and mobile marketing, Quality management, Distribution channel management , etc.
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Why do people always choose UEF?
- Study and train in a modern training facility in the city center, with classrooms equipped with 100% air conditioning and internet/wifi
. - Access to standardized and updated curricula based on the content and training methods of leading universities worldwide.
- A team of lecturers who graduated from prestigious international universities, with teaching and practical experience; many visiting lecturers hold key management positions in the Digital Marketing industry.
- A friendly learning environment, small class sizes of 35-40 students per class
. - English is the main language; students who do not meet the English entrance requirements will receive supplementary English classes and free extra lessons.
- UEF emphasizes the principle of learner-centered education
- It has an academic counseling system to help students resolve their learning questions
- Opportunities for internships at reputable partners in the field of digital marketing
- Holistic development and confidence to adapt to any work environment through soft skills training, student activities, talent clubs, and academic clubs.
. - Access to standardized and updated curricula based on the content and training methods of leading universities worldwide.
- A team of lecturers who graduated from prestigious international universities, with teaching and practical experience; many visiting lecturers hold key management positions in the Digital Marketing industry.
- A friendly learning environment, small class sizes of 35-40 students per class
. - English is the main language; students who do not meet the English entrance requirements will receive supplementary English classes and free extra lessons.
- UEF emphasizes the principle of learner-centered education
- It has an academic counseling system to help students resolve their learning questions
- Opportunities for internships at reputable partners in the field of digital marketing
- Holistic development and confidence to adapt to any work environment through soft skills training, student activities, talent clubs, and academic clubs.
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Are you a good fit?
Key qualities to know if you're a good fit for Digital Marketing:
- Diverse knowledge
- Creative and willing to experiment
- Data analysis skills
- Online communication and social skills
- Creativity and patience
- Ability to manage time and pressure
Career prospects
The importance of Digital Marketing to businesses today is undeniable. Therefore, the demand for recruitment and the number of jobs in this field are increasing rapidly. Most companies today have a dedicated Digital Marketing position. In addition, Generation Z, pursuing an entrepreneurial mindset, tends to choose freelance work that offers practical value and allows for easy personal branding. Freelancing, online sales, food blogging, beauty blogging, travel blogging, etc., are leading trending professions, and all require Digital Marketing skills for success.
Job opportunities
After graduating with a degree in Digital Marketing, you can consider the following job positions:
- Digital Marketing Specialist : Works in companies, organizations, or advertising agencies to manage and implement online marketing campaigns, social media advertising, SEO, email marketing, and other activities.
- SEO Specialist (Search Engine Optimization): Optimizes content and websites to enhance visibility on search engines like Google. This includes keyword research, competitor analysis, and website structure optimization.
- Online Advertising Specialist (PPC Specialist): Responsible for creating and managing online advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Monitoring and optimizing advertising performance to achieve marketing goals.
- Social Media Marketing Specialist : Manage and implement marketing campaigns on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Create engaging content, interact with customers, and analyze data to measure campaign effectiveness.
- Content Marketing Specialist : Create and manage online marketing content, including blogging, article writing, video production, and creating high-quality landing pages. Create engaging and optimized content to enhance engagement and build brand awareness.
- Email Marketing Specialist : Manage and implement email marketing campaigns, sending recurring emails or mass marketing emails. Design content, optimize open rates and click-through rates, and analyze data to improve effectiveness.
- Digital Analytics Specialist : Analyzes data and evaluates the effectiveness of online marketing campaigns. Uses tools such as Google Analytics and Adobe Analytics to collect, analyze, and report data to inform decision-making and optimize marketing strategies.
- E-commerce Specialist : Manages and develops online sales systems, from creating online stores and managing products to implementing marketing campaigns, optimizing customer experience, and increasing sales.
- Growth Specialist : Seeks innovative ways to grow and drive sales by combining online marketing techniques, data analytics, and optimization. Utilizes trial-and-error strategies to achieve rapid growth targets.
Students can work at digital marketing companies, media companies, advertising agencies, e-commerce businesses, marketing departments of large corporations and businesses, as well as work independently or become owners of their own digital marketing businesses. With the knowledge and skills gained from UEF, students will have the confidence and competence to meet the recruitment needs in this industry.
Admission requirements
In 2023, UEF admitted students to the Digital Marketing program through the following methods:
| Admission methods | Subject combinations for admission | ||
| Admission is based on the results of the high school graduation exam.
- Graduated from high school in the 2023 high school graduation exam.
- Admission scores are determined according to the regulations of the Ministry of Education and Training.
|
Admission based on 12th grade academic transcripts.
- High school graduate
- The average score of 3 subjects in the 12th grade academic results must be 18.0 or higher for university-level programs.
Admission based on high school transcripts is based on the average score of 3 semesters : - High school graduation - The average score of 3 semesters (Semester 1, Semester 2 of 11th grade, Semester 1 of 12th grade) must be 18 points or higher. |
Admission is based on the results of the aptitude test administered by the Vietnam National University Ho Chi Minh City. - High school diploma or equivalent; - Participation in the 2022 aptitude test organized by the Vietnam National University Ho Chi Minh City and achieving a score at or above the minimum admission score set by UEF; |
A00 (Mathematics - Physics - Chemistry) |
| A01 (Mathematics – Physics – English) | |||
| D01 (Mathematics – Literature – English) | |||
| C00 (Literature - History - Geography) | |||
Attractive scholarships:
In 2023, UEF will award various scholarships to candidates applying to the university through different methods:
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Example: A candidate wishing to apply for a Digital Marketing program at university based on their 12th-grade academic transcript (Mathematics, Physics, Chemistry) must meet the following condition to receive a 50% scholarship: (Average score in 12th-grade Mathematics + Average score in 12th-grade Physics + Average score in 12th-grade Chemistry) ≥ 26.5.
Example: A candidate wishing to apply for a Digital Marketing program at university based on their 12th-grade academic transcript (Mathematics, Physics, Chemistry) must meet the following condition to receive a 50% scholarship: (Average score in 12th-grade Mathematics + Average score in 12th-grade Physics + Average score in 12th-grade Chemistry) ≥ 26.5.
Candidates can contact us to register online now for more detailed advice:
Contact us for career advice.
Admissions Counseling Center
University of Economics and Finance Ho Chi Minh City (UEF)
141 Dien Bien Phu Street, Ward 15, Binh Thanh District, Ho Chi Minh City
* Tel: (028) 5422 5555 - Hotline: 094 998 1717, 091 648 1080
* Website: www.uef.edu.vn
* Website: www.uef.edu.vn
Email: tuyensinh@uef.edu.vn
You can ask your questions online right here >> Online Consultation - UEF
Training Program for the 2024 Cohort - Digital Marketing Major
Training Program for the 2023 Cohort - Digital Marketing Major
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