About Us

Overview

11/08/2022

INTRODUCTION TO THE MARKETING DEPARTMENT

The Marketing Faculty of the University of Economics and Finance Ho Chi Minh City (UEF) was officially established in August 2022, with the mission of training in four main majors: Marketing, Advertising, Event Management, and Digital Marketing. As of 2023, the faculty has trained seven generations of Marketing students, two generations of Advertising students, and two generations of Event Management students.
The Marketing Faculty develops curricula with internationally-oriented knowledge and skills, constantly innovating and updating to suit each student's academic and career aspirations, while also meeting the recruitment needs of businesses and society in their respective fields.

Becoming a member of the Marketing Faculty , students not only receive a high-quality learning path but also gain invaluable experiences. With dedicated guidance, the faculty of the Department, comprised of education experts, are always eager to share their expertise and practical experience to enrich students' foundation upon graduation with in-depth industry knowledge, up-to-date trends, and vibrant, useful practical skills.
The Marketing Department firmly believes that to succeed in Marketing, Advertising, Event Management, or Digital Marketing, students need closer exposure to real-world situations – and this is precisely what the Marketing Department has been, is, and will continue to do. The Marketing Department will create a superb combination of learning, research, and networking to equip future generations of students to become promising and valuable marketers, and above all, the best versions of themselves on their long-term career paths!

Marketing Department - A close-knit team… The Marketing Department's

leadership teamincludes:

Dr. Phan Bao Giang - Head of Department.
Assoc. Prof. Dr. Le Quang Hung - Deputy Head of Faculty.
Dr. Nguyen Quang Trung - Deputy Head of Department .
Ms. Huynh Tu Anh, M.Sc. - Deputy Head of Department.

Dr. Phan Bao Giang - Vice Rector of UEF and Head of Marketing Department - UEF

Assoc. Prof. Dr. Le Quang Hung - Deputy Head of Department

Dr. Nguyen Quang Trung - Deputy Head of Faculty

; MSc. Huynh Tu Anh - Deputy Head of Faculty

Besides possessing leading figures with exceptional leadership abilities not only in management and academics, but also in organizational work and student support, the Marketing Department is fortunate to have an outstanding team of lecturers and staff.

The lecturers of the Marketing Department are always at the forefront of providing innovative and up-to-date knowledge in the field of Marketing, combined with in-depth research skills and a deep understanding of the real world.

Furthermore, the collective faculty and staff of the Marketing Department are crucial links in the entire department's operations, ensuring that all tasks are carried out by the right people at the right time and with optimal effectiveness.

…along with professional academic programs…

In line with the goal of training high-quality human resources to supply a vibrant and competitive labor market,the Marketing Facultyregularly organizes programs and events focused on enhancing students' learning, research, and application skills. This not only creates an internationally standardized environment where practice goes hand in hand with theory, but also provides opportunities for students to develop soft skills, contributing to effective connections between different disciplines.
Competitions are not limited to the faculty but extend to the entire university, and even beyond the boundaries of UEF. Notable examples include You Branding - Building a Personal Brand (in collaboration with the Faculty of Business Administration, Student Affairs Office), MIC Gold UEF (in collaboration with MIC Zone Club, Student Affairs Office), and The Creator 2023 for students in Ho Chi Minh City.
Furthermore,the Marketing Facultyengaging talk shows and workshops , aiming to provide students with knowledge and practical experience from speakers with impressive profiles, drawing on hard-won experiences from challenging yet rewarding journeys. Examples include "Creative Marketing - From Idea to Execution" and "Discovering the Secrets of PR in Marketing Strategy".

Highly relevant and up-to-date topics such as "Applying AI to Marketing Content Creation" – workshops and talk shows have attracted a large number of UEF students.
Even more importantly, to fully absorb the lessons in class, the Marketing Faculty creates many opportunities for students to interact, listen to, and exchange ideas with leading leaders and managers through thematic presentations, company visits,

and other colorful extracurricular and team activities!

Currently, the Marketing Faculty boasts several vibrant and highly promising groups:

Student Union of the Faculty of Marketing
Student Union of the Faculty of Marketing
BMC Club (B randing Marketing Core)
MIP Club ( Marketing Inspiring Power)
Bookmark Club
The Key Event Club (The Key Event Club)

Furthermore, major projects are being developed to comprehensively meet the recreational and professional internship needs of students in four majors: Marketing, Advertising, Event Management, and Digital Marketing. With the project "Marketing Strategy Consulting Center for Small and Medium-Sized Enterprises" (expected to be a collaboration with BrainGroup and Saigon Business Magazine), students will directly participate in strategic planning and the implementation of marketing activities. In addition, the Marketing Department is a co-organizer of many large and small professional events such as Asian Fashion Week, the Luong Van Can Annual Awards, Extra Men Show, etc., so future event organizers can confidently pursue their careers, as they will participate in real-world shows from their first year.

With the dedicated guidance and sound direction of the Faculty Board, along with the heads of departments and the faculty and staff who are always responsible and enthusiastic, the Marketing Faculty of UEF affirms that it will be the ideal choice for students with a strong passion for Marketing to freely create and develop. From there, it trains and nurtures talented "Gen Z Artists," ready to shine on all fronts, from general marketing strategies to cutting-edge tools: advertising and event organization.

Together, the Marketing Faculty strives to become a place that creates unique values, extraordinary individuals, and conquers unparalleled peaks!

Learn more about the fields of study offered by "TÍM" Marketing: ► Marketing

►  Advertising
►  Event Management
►  Digital Marketing

Ho Chi Minh City University of Economics and Finance (UEF) was established on September 24, 2007, by Decision No. 1272/QD-TTg of the Prime Minister. UEF aims to be a leading university in Vietnam, striving for international training standards and adhering to the philosophy of holistic education and lifelong learning.

With a consistent goal, UEF strives for higher education standards that combine the best of international higher education with economic transformation in the context of integration, providing in-depth training in Economics and Finance to meet the increasingly high demands for quality human resources in society.

Ensuring high-quality graduates requires UEF's faculty to be selected according to the following criteria: dedication, expertise, extensive practical experience, proficiency in teaching methods, and a friendly and approachable approach to students. The dynamic and humane working environment at UEF is a crucial motivation for faculty members to wholeheartedly guide students in their growth and development.

The Faculty of Marketing at UEF comprises four majors: Marketing, Advertising, Event Management, and Digital Marketing, all guided by the principles of UNDERSTANDING - ELITE - FANCY.

Faculty of Marketing UEF