Faculty Profiles
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Faculty Information for the Marketing Department at UEF - "Purple House"
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Dr. Phan Bao Giang, Vice Rector of UEF, and Head of the Marketing Department - UEF. |
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Assoc. Prof. Dr. Le Quang Hung, Vice Head of Marketing Department - UEF. |
| Dr. Nguyen Quang Trung, Vice Head of Marketing Department - UEF Teaching specializations: Marketing, International Business, Business Administration Education and research background: - Outstanding Young Teacher of Ho Chi Minh City (2015, 2016, 2017) - Master of Business Administration (2015), Master of International Relations (2024), Doctor of Business Administration (2023) - Research areas: Management, Marketing, International Relations - Published 40 scientific papers in national scientific journals, conference proceedings, Scopus-indexed scientific journals, and international conference proceedings. Teaching experience: Since 2013 Educational motto: "You have no need to be afraid of what you are doing when it is right" - Marie Curie |
| Ms. Huynh Tu Anh, Deputy Head of Marketing Department - UEF. Teaching specializations: Marketing, Event Management, Business Administration, Diplomatic Protocol. Education and Research: - Bachelor of English Language (University of Banking Ho Chi Minh City, 2012) - Master of Business Administration (Open University Malaysia OUM, 2015) Work Experience in Education and Training: - September 2019 - August 2020: Head of International Cooperation, UEF International Institute - September 2020 - August 2023: Deputy Director, UEF International Institute Management Experience: Nearly 10 years of experience working in foreign affairs and international cooperation at HUFLIT, HUTECH, and UEF universities - June 2012 - February 2014: Fiditour Joint Stock Company, Outbound Department, Sales Executive Educational Motto: " Don't let what you know already prevent you from learning." |
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MSc. NGUYEN DANG HUY VU, HEAD OF MARKETING DEPARTMENT, FACULTY OF MARKETING - UEF
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| Mr. Bui Anh Dung, M.Sc., Head of Digital Marketing Department, Faculty of Marketing - UEF Teaching specialization: Marketing, Digital Marketing Education and research: Bachelor and MBA from RMIT University Teaching experience: Since 2020 Business title: Owner of Me Oi Co., Ltd. Work experience in businesses: - Over 11 years of marketing experience in education, technology, tourism, and F&B - Co-founder of the travel application - Talecity - Currently owns two brands in baby food and Japanese ceramics Educational motto: "Travel a day's journey teaches a basketful of wisdom." - Vietnamese proverb |
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MSc. NGUYEN HOANG LAN, HEAD OF EVENT MANAGEMENT DEPARTMENT, MARKETING FACULTY - UEF. Teaching experience:
- Since 2016
- I have taught at many universities, including: UFM, HUTECH, VLU, HSU, GDU, DTU, OU,...
Company Title: CEO of HINT Media Company
Work experience at the company:
- Over 10 years of experience in Marketing, Events, Television, and Media.
- Marketing & Event Manager at: Yeah1 Group, Novaland, Harley-Davidson,...
- Head of Client Relations - Events at Agencies such as: MIR Activation, Be Concept, KIM Communication, Creative Point,...
- Executing projects for corporations and brands: Masan, Honda, Aldo, Mead Johnson, Wake Up 247, TOTAL, OXY MEN,...
Educational motto: " A lifelong lesson: Managing your own laziness."
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| MSc. NGUYEN TUAN KHOA, LECTURER, MARKETING FACULTY - UEF Teaching specialization: Digital Marketing, Marketing Education and research: - Bachelor's degree in Marketing from the University of Economics Ho Chi Minh City - Master's degree in Business Administration from the University of Finance and Marketing Teaching experience: Corporate training since 2018 (including training for VCCI, business associations in Vietnam) and started teaching at universities in 2021. Work experience in businesses: Over 12 years of experience in Marketing and Communications, with 8 years in management roles at leading Vietnamese companies and corporations. - Strategic consulting for numerous startups, SMBs, SMEs... - Former Marcom Manager - Golden Gate Group, Former Biller Marketing Manager - PAYOO, Trainer – Vietnam Digital 4.0 (Google project in collaboration with the Ministry of Industry and Trade) Educational motto: " The purpose of education is to turn a mirror into a window." |
| MSc. LE THANH HAI, LECTURER, FACULTY OF MARKETING - UEF Teaching specialization: Marketing Teaching experience: Since 2013 Business title: Marketing manager of NABC Business Club Work experience in businesses: over 5 years Educational motto: "Learning goes hand in hand with practice." |
| Ms. Dinh Tran Thuy Vi, Lecturer, Marketing Faculty - UEF Teaching specializations: Marketing, Communication, Advertising, Branding, Business Administration Education and research: - Master of Business Administration (2016) - University of Bolton - UK - Bachelor of Business Administration (2012) - Lincoln University - USA - Bachelor of Business Administration (Human Resource Management module 2011) - Central Queensland University – Australia Teaching experience: Since 2013 at universities such as: Van Lang University, University of Education, University of Social Sciences and Humanities, University of Law, Gia Dinh University,... Work experience in businesses: Marketing Manager, Assistant Director, Assistant to the Vice Chairman of the Board of Directors Educational motto: “Being a teacher is not what I do but who I am.” - Dr. Jill Biden |
| MSc. LE KIM NGUYEN, LECTURER, MARKETING FACULTY - UEF Teaching specialization: Marketing, Sales, Business Administration Education and research: - Bachelor of Engineering Physics (University of Science - Vietnam National University, 2004) - Bachelor of International Trade (2011) - Master of Marketing (ESCP EUROPE, 2017) - Participated in the development of the project: "Building an energy-saving building model" Teaching experience: Since 2022 Corporate titles: - Regional Director for Asia (Goldpac Fintech) - Head of Sales & Marketing (Yamaha Music Vietnam) - Deputy Head of Dealer Development, Deputy Head of Parts (Vietnam Suzuki) - Assistant Head of SO (Unilever Vietnam) - Head of Communications (ECC - Ho Chi Minh City Department of Science and Technology) Work experience in businesses: Since 2004 Educational motto: "Education is the most powerful weapon one can use to change the world" "The world." - Nelson Mandela |
| PhD. NGUYEN THI MINH CHAU, LECTURER, MARKETING FACULTY - UEF Teaching specialization: Marketing Management, Branding, Communication & Events Education and research: - Bachelor of Russian Language and Literature (University of Ho Chi Minh City, 1993) - Bachelor of English Language and Literature (HUFLIT University, 1996) - Master of Marketing and Business Administration (Brussels University, 2007) - Doctor of Business Administration (European University - Malaysia, 2020) Teaching experience: - Since 2021: Undergraduate and Master's degree supervisor - Since 2022: Lecturer at UEF, SSBM, BMC Training Institute (2006-2008) Business title: Director of Mio Communications Company Work experience in businesses: - Founder - CEO of MiO Communications (from 2006 to present) - Specializes in PR, Event management, Corporate film production; Marketing Communication - 2021 - 2023 Co-Founder AN Space - Mental Health Application - Editor-in-Chief - Previously worked for 10 years in newspapers such as Thanh Nien Business and Nguoi Lao Dong as a journalist and editor - Clients: CJ Group (Korea), Kumho Group (Korea), Gemadept Group, Long An International Port, Behn Mayer Group (Germany), Adam Khoo Group (Singapore), Phuc Khang Real Estate, Viet A Bank, OCB, VPB, Royal Tile Group, Dai Dung Steel Company, Vissan Company, True Partner Company... Educational motto: "The goal of education is not to teach how to earn a living or provide tools to achieve wealth, but to be a path that leads the human soul to Truth and practices Goodness." - Vijaya Lakshmi Pandit |
| Dr. Ho Han Dan, Lecturer, Marketing Department - UEF. Teaching specializations: Marketing, Business Administration, Sales Management, Branding. Education and research background: - 1984 - 1989: University of Agriculture, Vietnam - Fisheries Engineer. - 2008 - 2010: Bachelor of Business Administration (MBA) from Criggs University, USA. - 2014 - 2015: Doctor of Business Administration from Tarlac University (Philippines). - Successfully trained in skills such as: Team Development Skills, Leadership Skills, Negotiation Skills, Communication Skills, and Brand & Marketing Management Skills for CEOs. Teaching Experience: Over 10 years of teaching at universities and colleges, training leadership teams at domestic and international businesses and corporations. Corporate Title: CEO of Quoc Dinh Cosmetics Company. Work Experience: - 2019 – present – CEO, Quoc Dinh Cosmetics Company - 2017-2019 – CEO, Hai Long Biotechnology Co. - 2009 - CEO, The Lavo Corporation (Vietnam company) - 2005 Market Execution Capability Manager, The Coca-Cola Beverage Company (American company) - 2002 Southern Vietnam Sales Group Manager (in Mekong Delta), BAO MINH CMG (Join venture between Vietnam and Australia) - 1997 Training & Development Manager, EQUATORIAL hotel - 1995 Group. Sales Manager (Malaysian Garden Company), Plaza Hotel (Singaporean Company). Educational motto: "The whole art of education is the art of awakening the instinctive curiosity of young minds in order to satisfy it later." – Anatole France |
| Dr. Nguyen Duc Cong, Lecturer, Marketing Faculty - UEF. Teaching specialization : Marketing, Management. Education and research: - Mechanical Engineering (Ho Chi Minh City University of Technology, 2004) - Master of Industrial Management (Euromed Management, France, 2012) - Doctor of Business Administration (Ifugao State University, Philippines, 2018). Teaching experience: - Since 2017 - Teaching at Pacific University and Ho Chi Minh City University of Economics and Finance (UEF). Corporate title: Sales Director for several multinational companies. Work experience in businesses: Nearly 20 years. Educational motto: "heart-to-heart!" |
| MSc. NGUYEN HONG THACH, LECTURER, MARKETING FACULTY - UEF Teaching specialization: Business Administration Education and research: Graduated from the Posts and Telecommunications Institute of Technology, Master of Business Administration Teaching experience: Since 2022 Business title: Chairman of the Board of Directors, Thach Anh Telecommunications Information Technology Joint Stock Company Work experience in businesses: Since 2006 Educational motto: " Learning becomes enjoyable when you can apply that knowledge to your journey to finding complete happiness." |
| Dr. Nguyen Dinh Hoang Yen, Lecturer, Marketing Department - UEF. Teaching specialization: Marketing, Branding, Sales. Education and research background: - Bachelor of Business Administration, University of Ho Chi Minh City - Master of Business Administration, Maastricht School of Management (Netherlands) - PhD candidate at the Asian Institute of Technology (Thailand). Teaching experience: - Lecturer at the University of Economics and Finance, Ho Chi Minh City; professional training for businesses. Work experience in businesses: - Nearly 30 years of practical experience at Vietnamworks (Navigos Group), Pioneer Communications, Venus Communication (MSL Group), ManpowerGroup Vietnam, ... |
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Ms. Pham Thi Thuy Van, Lecturer, Marketing Department - UEF
Teaching specializations : Marketing, Brand Management, Customer Relationship Management, Consumer Behavior.
Learning and research process:
- Bachelor of Russian Language and Literature (Hanoi University, 1992)
- Bachelor of English Language Teaching (Ho Chi Minh City University of Education, 1994)
- Master's degree in English Language Teaching (University of Social Sciences and Humanities, Ho Chi Minh City, 2006)
- Master of Management and Marketing (Solvay University of Brussels, Belgium)
Teaching experience: Since 1995
- Teaching English at the Central Archives and Records Management High School II.
- Participating in teaching training programs on Marketing, Ports, and Logistics specialists at the Tan Cang Training Center - STC, as well as Marketing and Customer Service skills training courses within the Tan Cang Saigon Corporation system and member ports of the Vietnam Port Association.
- Teaching at UEF.
Company Title : Former Deputy Director of Marketing, Saigon Newport Corporation
Work experience at the company:
- Nearly 20 years of experience working in business, brand development, public relations, customer relations, customer care, market development, marketing, and service quality improvement at Saigon Newport Corporation, a leading Vietnamese enterprise in port operations and logistics services. Participated in joint venture port projects with foreign partners under Saigon Newport Corporation such as Tan Cang Cai Mep International Container Port, Tan Cang Hai Phong International Port, and projects developing e-ports and green ports. Participated in international conferences on ports and logistics.
Educational motto: "Knowledge is the guiding light"
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MSc. PHAM VAN PHAT, LECTURER, FACULTY OF MARKETING - UEF. Job title:
- Operations Manager, ACNielsen Vietnam market research company (1993-2006)
- Research Manager, StormEye Creative Communication advertising company (2000-2001)
- Operations Director, UniSolutions Vietnam market research company (2006-2007)
- Associate Account Director (Cimigo Research & Consultancy) 2007-2009,
- Associate Director of Business Development, WPP/GroupM Vietnam/Maxus media group (2009-2010);
- Founder - CEO Consumer Link Market Research Corporation, Consumer Link Vietnam Co. Ltd. (2010-2019).
Work experience: 30 years of experience in market research, consulting, and training marketing and sales professionals for agencies and clients both domestically and internationally. Educational |
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Ms. Huynh Bao Ngoc, Lecturer, Marketing Department - UEF.
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| MSc. NGUYEN MINH QUAN, LECTURER, MARKETING FACULTY, UEF Teaching specialization: Marketing, Business Administration Education and research background: - University of Finance and Marketing - General Business Administration - University of Economics Ho Chi Minh City - UEH Teaching experience: - Lecturer in Professional Competency Development, University of Economics (UEH) - Lecturer at the University of Economics and Finance (UEF) - Lecturer in Digital Advertising, KENT International College - Lecturer at RESKILLS Academy (Malaysia) Corporate title: General Director, Nhat Tam Agency Joint Stock Company Work experience in businesses: - Training, consulting, and coaching marketing for businesses - Training, consulting, and career guidance for students and young people - Consulting on solutions and implementing Marketing insights for businesses - Specialist, lecturer in team training and internal communication - Training Sales & Marketing for students. Educational motto: " Everyday is a chance to learn something." |
| MSc. PAVLOV DMITRY, LECTURER, FACULTY OF MARKETING - UEF Education and Research: - Graduated from KU Leuven (Top 50 universities in the world) - Master of Business Administration specializing in International Business Management Work Experience: - Senior Manager at several famous hotels in Cyprus - Sales Director of several large businesses in Bali (Indonesia) - Manager of one of the leading travel companies in Nha Trang - Marketing Director of several large businesses in Ho Chi Minh City, Founder of several startups |
| MSc. LE PHUC NGAN, LECTURER, MARKETING FACULTY - UEF Teaching specialization: Digital Marketing, Marketing Education and research: - PhD in Economics and Management, Tomas Bata University, Czech Republic - Master of Business Administration in Marketing, Columbia Southern University, US - Bachelor of Commerce in Marketing, Raffles College of Design and Commerce, Australia - TESOL Diploma (Teaching English to Speakers of Other Languages), Advanced College of Languages and Training, Canada Work experience: Many years of experience in Sales & Marketing (since 2013) across both modern and traditional media channels for numerous large and small international businesses in various sectors, including services, retail, and especially education, in both Vietnam and Singapore. Teaching experience: Experience in sharing professional knowledge and providing internal training to colleagues and subordinates since 2013. 2019, followed by teaching at universities since 2023. Highest business title: Marketing Director. Educational motto: “Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid.” (Albert Einstein) |
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Ms. DOAN PHUONG ANH, Lecturer, Faculty of Marketing - UEF
Teaching specialization: Marketing, branding, communications.
Education and research: - Bachelor of Business Administration (Centria University of Applied Sciences, Finland, 2016) - MBA of Luxury Brand Management (INSEEC Business School, Bordeaux, France, 2019). Work experience at the company:
- Work experience in businesses: since 2016
- Responsible for Marketing for media companies, luxury cosmetics, and restaurants - Responsible for Account Management at Grab and Unilever - Academic Guardian Coach at Max Education - Mentor/Coach providing career guidance for high school and university students - Advisor on personal branding and communication strategies for small businesses. Highest corporate title: Assistant Director.
Teaching experience: From 2022 at Eastern International University (EIU) to present at UEF.
Educational motto:
"The mediocre teacher tells
The good teacher explains The superior teacher demonstrates The great teacher inspires.” – William Arthur Ward. |
| MSc. LIEN KIEN QUOC, Lecturer, Marketing Faculty - UEF Teaching specialization: Marketing, Branding, Retail Education and research: - Bachelor of Marketing Management, Greenwich University (UK) - Master of Advanced Management & Customer Experience (Glion, Switzerland). Business titles: - CEO/Founder of Pet Alley Limited Company. - Marketing Assistant, Sanofi Aventis Vietnam - Business Development, IPI Technology Educational motto: "Education is the art of making people moral." - Hegel |
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Ms. Nguyen Hoang Trieu Vy, Lecturer, Faculty of Marketing - UEF.
Teaching specialization: Marketing, Data Analysis Education and research background: Master of Marketing, University of Economics Ho Chi Minh City. Teaching experience: Lecturer in Data Analytics, E-commerce, and Content Marketing. Job Titles: Marketing Executive (SioGreen USA), Teacher - Assistant for English Program (Huston123), Content Freelancer Work experience at various companies: Over 4 years of experience working at different companies. Educational motto: "Education is the foundation of sustainable development." – Ban Ki-moon |
| Ms. Duong Doan Bao Ngoc, Lecturer, Marketing Faculty - UEF Teaching specialization: Digital Marketing, Marketing Education and research: - Bachelor's degree with honors in Marketing, University of Economics and Law, VNU-HCM - Master's degree with distinction in Digital Marketing, Liverpool John Moores University (UK) Work experience: - Digital Marketing Executive (Webify Vietnam; Nasaland Real Estate Exchange) - SEO Copywriter (Freelancer) - Event Assistant (Apollo English Center) Educational motto: "There is a will, there is a way" |
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Ms. Nguyen Ngoc Hong Phuc, Lecturer, Marketing Department - UEF Teaching specializations: Marketing, Branding, Digital Marketing Education and research background: Business title: Founder of Rollin Lángos Work experience: Over 6 years of practical experience in marketing roles at domestic and international companies, ranging from implementation staff to strategic management positions. Educational motto: “The brighter you are, the more you have to learn.” – Don Herold |
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| MSc. LE HIEU NGHIA, LECTURER, MARKETING FACULTY - UEF Teaching specializations: Marketing, Digital Marketing, Event Management Education and research: - Bachelor of Sports Management with distinction, Valedictorian of the Major, specializing in Sports Business and Event Organization (Ton Duc Thang University, 2017). - Master of Sports Management, 100% full scholarship for the bilingual postgraduate program, specializing in Sports Business and Event Organization (Ton Duc Thang University, 2019). - Received 4 Certificates of Merit from the Prime Minister for outstanding achievements and activities in sports and academics. More than 10 Certificates of Merit from the Minister of Culture, Sports and Tourism, the Department of Culture and Sports of Ho Chi Minh City, the People's Committee of Ho Chi Minh City, and a Certificate of Merit for contributions to Vietnamese sports. Teaching experience: From 2018, at TDTU to present at UEF. Job Titles: Assistant Director, CEO, Business and Marcom Advisor, Coach of the Ho Chi Minh City Taekwondo Team. Work Experience: Over 10 years working in non-state enterprises and government agencies (departments, boards, and sectors). Educational Motto: " The goal of education is not to teach how to earn a living or provide tools to achieve wealth, but to guide the human soul towards Truth and practice Goodness." - Vijaya Lakshmi Pandit |
► Marketing
► Advertising
► Event Management
► Digital Marketing
| Ho Chi Minh City University of Economics and Finance (UEF) was established on September 24, 2007, by Decision No. 1272/QD-TTg of the Prime Minister. UEF aims to be a leading university in Vietnam, striving for international training standards and adhering to the philosophy of holistic education and lifelong learning. With a consistent goal, UEF strives for higher education standards that combine the best of international higher education with economic transformation in the context of integration, providing in-depth training in Economics and Finance to meet the increasingly high demands for quality human resources in society. Ensuring high-quality graduates requires UEF's faculty to be selected according to the following criteria: dedication, expertise, extensive practical experience, proficiency in teaching methods, and a friendly and approachable approach to students. The dynamic and humane working environment at UEF is a crucial motivation for faculty members to wholeheartedly guide students in their growth and development. |
The Faculty of Marketing at UEF comprises four majors: Marketing, Advertising, Event Management, and Digital Marketing, all guided by the principles of UNDERSTANDING - ELITE - FANCY.
