Marketing
Today, most businesses recognize that effective marketing is key to developing exceptional customer experiences, fostering innovation, and increasing business profits. Therefore, in the field of Marketing , we have developed a training program to provide high-quality human resources for businesses and open up career advancement opportunities for UEF students.
What is marketing? What do you study?
Marketing is an indispensable part of business, encompassing all customer-oriented activities aimed at satisfying their needs and desires through product marketing and brand development. The ultimate goal of marketing is to become a strong bridge between the business and its target customers.
Professor Philip Kotler (the world's most renowned marketing professor – the "father" of modern marketing) stated: "Marketing is the process of creating value from customers and building close relationships with them in order to generate profit for the business or organization from the value created."
See also:
> What is Marketing? What do you study?
> Career opportunities for Marketing
.jpg)
Marketing major code: 7340115
What subjects are required for admission to the Marketing program ?
Candidates interested in Marketing have many subject combinations to choose from for admission. You can find more details in the following article:
> What subjects are required for admission to Marketing ?
Where can I study Marketing ?
You can find information on some reputable schools that offer this major here: >
Where to study Marketing ?
ARE YOU READY?
UEF is considered a university that focuses on training in modern marketing in a well-structured manner, with a harmonious combination of theory and practice. UEF students also excel in their ability to apply English fluently to their professional work, as English is the primary language throughout their journey in accessing this specialized field of knowledge.
.jpg)
Knowledge and skills acquired:
• Analyzing and forecasting market demand, managing market research activities, developing brand development and management strategies, researching consumer behavior and customer needs, organizing marketing information systems, and developing marketing communication plans.
• Courses that combine comprehensive professional knowledge with practical application, such as: Basic Marketing, Marketing Management, Consumer Behavior, Product Strategy, Advertising and Promotion, International Marketing, Service Marketing, PR, Event Organization , etc.
Why do people always choose UEF?
• Many UEF Marketing students are currently establishing themselves in domestic and international organizations and businesses.
• Modern facilities in the city center, classrooms equipped with 100% air conditioning and internet/wifi.
• Class sizes are limited to no more than 40 students passionate about Marketing from all over the country.
• English is the main language; students who do not meet the English entrance requirements will participate in intensive classes.
• A friendly and creative learning environment with dedicated teaching from lecturers who are leading experts in the field of Marketing and Advertising.
• UEF emphasizes the principle of learner-centered education.
• An academic counseling system helps students answer questions about coursework and strengthen their research ideas.
• The curriculum is continuously updated according to the ever-evolving trends in the Marketing industry, accessing the knowledge base of leading universities worldwide.
• Guaranteed internships and employment, UEF has a strong network of connections with reputable businesses. and abroad
• Helping you become dynamic, confident, and easily integrate into the future work environment through soft skills training sessions, student activities, and extracurricular clubs.
- Passion for business and a genuine desire to become wealthy.
- Enjoy communicating and expanding your social network.
- Don't be afraid of challenges and be a pioneer in implementing new things.
Career prospects:
In an integrated economy with an increasingly competitive investment and production environment, every company and organization needs to position itself within its market segment. At this time, the professional expertise of marketing professionals is indispensable. Start equipping yourself now with a dynamic career path and a promising future.
Job opportunities:
.jpg)
Admission requirements:
You can pursue a degree in Marketing in one of four ways:
| Admission methods | Subject combinations for admission | ||
| Admission is based on the results of the high school graduation exam.
- Graduated from high school in the 2023 high school graduation exam.
- Admission scores are determined according to the regulations of the Ministry of Education and Training.
|
Admission based on 12th grade academic transcripts.
- High school graduate
- The average score of 3 subjects in the 12th grade academic results must be 18.0 or higher for university-level programs.
Admission is based on the average score of 3 semesters of high school transcripts - High school graduation - The average score of 3 semesters (Semester 1, Semester 2 of 11th grade, Semester 1 of 12th grade) must be 18.0 or higher. |
Admission is based on the results of the National University of Ho Chi Minh City's aptitude test : - High school diploma or equivalent; - Participation in the 2023 aptitude test organized by the National University of Ho Chi Minh City and achieving a score at or above the minimum admission score set by UEF; |
A00 (Mathematics - Physics - Chemistry) |
| A01 (Mathematics – Physics – English) | |||
| D01 (Mathematics – Literature – English) | |||
| C00 (Literature - History - Geography) | |||
Attractive scholarships:
In 2023 , UEF will award various scholarships to candidates applying to the university through different methods:
| Scholarship | High school graduation exam scores (Combination of 3 subjects) | National University's aptitude test scores | Grade 12 transcript scores (combination of 3 subjects) |
High school transcript scores for 3 semesters | Maintenance conditions (on a 4.0 scale) |
| 100% | From 27 to 30 | From 1080 to under 1200 | From 29 to 30 | From 29 to 30 | - Cumulative GPA of 3.7 or higher each year - 50% scholarship for GPA from 3.5 to below 3.7 - 25% scholarship for GPA from 3.3 to below 3.5 - Academic performance evaluation score of 65 or higher |
| Candidates must have a foreign language certificate: IELTS 7.0 or higher. | |||||
| 50% | From 25 to under 27 | From 960 to under 1080 | From 26.5 to under 29 | From 26.5 to under 29 | - Cumulative GPA of 3.5 or higher each year - A 25% scholarship is awarded for GPAs between 3.3 and below 3.5 - Academic performance evaluation score of 65 or higher |
| Candidates must have a foreign language certificate: IELTS 6.5 or higher. | |||||
| 25% | From 22 to under 25 | From 840 to under 960 | From 25 to under 26.5 | From 25 to under 26.5 | Cumulative GPA of 3.3 or higher each year - Academic performance evaluation score of 65 or higher. |
| Candidates must have a foreign language certificate: IELTS 6.0 or higher. | |||||
Contact us for career advice.
* Website: www.uef.edu.vn
Training Program for Course 24 - Marketing Major
Training Program for Course 23 - Marketing Major
Training Program for Course 22 - Marketing Major Training Program
for Course 21 - Marketing Major Training Program
for Course 20 - Marketing Major Training Program
for Course 19 - Marketing Major Training Program
for Course 18 - Marketing Major Training Program
for Course 17 - Marketing Major Training Program
for Course 16 - Marketing Major
Training Program for Course 15 - Marketing Major
