A workshop on creative communication to students of Duong Van Duong High School.

On the morning of January 24th, UEF organized  a workshop on "Overview of Media Content and Popular Content Types"  for students of Duong Van Duong High School (Ho Chi Minh City). The workshop was led by Ms. Duong Doan Bao Ngoc, M.Sc., lecturer from the Marketing Faculty. This activity is part of UEF's professional development program, aimed at supporting students in accessing foundational knowledge about media and content creation in the school environment.

Ms. Duong Doan Bao Ngoc, M.Sc., directly led the workshop at Duong Van Duong High School.

During the workshop, students were introduced to the concept of content communication, thereby understanding "what content is" and the role of content in the school's communication activities. The shared content helped students recognize that content is not just a single article or image, but a core element in conveying information, images, and messages to the recipient.

Besides clarifying the concepts, the module also focuses on analyzing the types of content commonly used in schools, suitable for the specific characteristics of the educational environment. Students will be introduced to and differentiate common content forms such as text content, image content, and video content, while understanding the advantages, limitations, and usage of each type in school communication activities.

The thematic content focuses on storytelling thinking and visual storytelling.

Another key focus of the module is distinguishing between informative content and emotionally engaging content. Through practical examples, students are guided on how to select content that aligns with communication goals, ensuring that it conveys complete information while also generating interest and interaction from viewers.

During the exchange, UEF lecturers encouraged students to participate in discussions, share perspectives, and analyze familiar school media content. Through this, students gradually developed a mindset for creating targeted content that is appropriate for the target audience and the specific media context.

Students exchange and discuss the school's media publications.

Through this thematic unit, students at Duong Van Duong High School gain a foundation of knowledge and awareness regarding the role of content in school communication activities. This serves as a basis for them to participate more effectively in the activities of the Communication Club, while gradually developing their skills and career orientation in the field of communication and marketing in the future.

Marketing and Brand Development Center