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AI Knowledge Enhancement Seminar Series Continues with Engaging Sessions for Businesses

11/04/2024

Following the opening session on November 1, the training series “Enhancing AI Knowledge and Applications for Small and Medium Enterprises” continued on November 2 and 3 at the University of Economics and Finance (UEF). The program featured a range of insightful topics delivered by seasoned experts and received enthusiastic participation from representatives of local businesses.

The AI Seminar Series for SMEs is organized by the Faculty of Economics, UEF.

The sessions were led by prominent speakers, including Dr. Ngô Minh Vũ, Senior Lecturer at the Faculty of Banking, University of Economics Ho Chi Minh City; Assoc. Prof. Dr. Nguyễn Hữu Huân, Head of the Financial Markets Department, University of Economics Ho Chi Minh City; and Mr. Nguyễn Hữu Phát, Director of the Institute of Digital Platform Vietnam (IDM) and CEO of RedPola Digital Platform Institute (Canada). The program was also supported by UEF’s Faculty of Economics lecturers and leaders.

Dr. Ngô Minh Vũ emphasized AI’s pivotal role in shaping the future of enterprises.

The following session, led by Assoc. Prof. Dr. Nguyễn Hữu Huân, explored how AI can be applied in corporate management. Through interactive discussions and hands-on activities, he guided participants on leveraging AI for customer personalization and experience enhancement, highlighting how these technologies help businesses better understand and connect with their customers.

The seminar series attracted strong participation from business representatives.

The third day featured two highly practical sessions — “AI Applications in Marketing and Sales” and “AI in Customer Service and Support” — both delivered by Mr. Nguyễn Hữu Phát. Drawing from his extensive experience in implementing AI solutions across business functions, he offered practical insights and introduced several popular, easy-to-use AI tools. Participants were also guided on how to use AI to create digital content — from text to images and videos — to enhance branding and marketing campaigns.

Mr. Nguyễn Hữu Phát introduced accessible AI tools for business innovation.

The seminar series provided participants with a comprehensive journey through AI — from foundational knowledge to real-world applications. The final session, taking place today (November 4), will conclude with reflections and experience sharing between the speakers and business representatives. With the valuable lessons and hands-on insights gained, participants are expected to apply AI more effectively in their future business operations.