Academic Activities

Law Faculty’s Youth Union and Student Association Officers Receive Training in Modern...

18/06/2025

Law Faculty’s Youth Union and Student Association Officers Receive Training in Modern Communication Skills

To equip Youth Union members, young people, and students of the Faculty of Law with foundational skills in design and digital communication, the Youth Union – Student Association of the faculty organized a professional development training series under the theme “Design Training – Mastering Design, Mastering Communication.” The first session took place on the morning of June 17, serving as a practical activity to help students consolidate their communication knowledge and enhance their capacity to produce materials supporting Youth Union and Student Association activities at the grassroots level.

The program offered students a valuable opportunity to build essential skills. It was accompanied by Ms. Tran Ngoc Thuy, Former Head of MarCom at Dentons Luat Viet. The speaker delivered an engaging and practical presentation focused on visual design thinking, identifying the right communication target audience, and creating effective digital content. These competencies are considered core skills for students and important tools to support organizing and promoting movement activities within the university.

During the session, the speaker provided participants with an overview of the current landscape of digital communication, emphasizing the importance of understanding user behavior and the characteristics of each social media platform. She stressed that effective communication content always begins with accurately identifying the intended audience’s age, habits, preferences, and needs, which then guides how the message is approached, the communication objectives, and the appropriate presentation format.

Another important topic covered was strategic content writing skills. According to the speaker, writers need to know how to condense information, focus on core value, and deliver messages clearly and concisely. Key principles such as creating engaging titles, using accurate keywords, including appropriate call-to-action elements, and structuring content according to the “inverted pyramid” model were specifically analyzed and linked with understandable real-world examples.

Beyond theory, students also interacted through simulated scenarios to practice design thinking and handle communication content in realistic contexts. Emphasis was placed on presenting materials in a visual, concise manner that aligns with the communication channel to maximize audience reach and effectiveness.

The training session concluded successfully. The practical insights shared by Ms. Tran Ngoc Thuy provided students with a clearer professional perspective, offering tangible support for future communication and activity organization within the UEF Faculty of Law.