FTHMers experience customer services development methods

In the era of digitization, technology became an essential tool for Hospitality Management to meet and conquer clients. From online services booking platforms to AI and digital marketing provided opportunities to enhance experiences and brand building. But how can we make use of the “Digital key” efficiently is what the majority of the youth, especially the passionate students of Hospitality Management, have always been concerned about. 

December 14, to answer the question, the Faculty of Tourism and Hospitality Management (FTHM) held the talkshow with the theme “The Digital Key - Unlocking Hospitality Marketing”. 

The workshop was joined by Dr. Ngo Minh Hai - Vice President of UEF, with Mr. Nguyen Hoang Duong - Director of Fit & Partners Company Limited being the speaker. 

                      The talkshow helped FTHMers deepen their viewpoint of the field in the digitization era

At the opening speech, Dr. Ngo Minh Hai emphasized on the importance of technology in shifting the way we approach and serve our customers, while confirming that the talkshow will equip FTHMers with the necessary tools and mindset to succeed in the modern business environment. He also hoped this will provide studnets with better insights on the trend of digital marketing and inspire them for career development in the Hospitality Management. 
 

                     Dr. Ngo Minh Hai - Vice President of UEF delivered his opening speech

During the program, Mr. Nguyen Hoang Duong shares his understanding of the integration between technology and marketing in the field of Hospitality Management. He emphasized on the roles of technological strategies such as Artificial Intelligence and large data in the individualization of customer experience and optimization of marketing strategies. In addition, Mr. Nguyen Hoang Duong also gave practical examples of hotels using technology to increase revenue and maintain a sustainable relationship with customers. 
 

         Speaker Nguyen Hoang Duong analyze the application of digital transformation in Hospitality Management 

On the other hand, Mr. Duong gave a description of the development and shift of Hospitality Management in the digital transformation process. According to him, the goal of digital transformation is to meet the requirements of smart travel, initiative, alliances and the tendency to maximize customer’s emotions. 

In the meantime, our guest also shared about the stages of development of Hospitality Management in the era of digitization, from normal, modern and active business methods to formalize, deploy, strategic, converge, innovate and adapt. According to Mr. Duong, in order to success in the transformation, the business needs to do it step by step, with human resources plays a crucial role while technology serving as great assistance.

 

                   FTHMers enthusiastically listened and exchanged with the speaker

Before the talkshow came to an end, the students had the opportunity to directly exchange with the speaker to better understand their interests and the future of Hospitality Management in the digital era. With the knowledge imparted, the speaker helped FTHMers gained more multidimensional perspective on their career. From then, the FTHMers will better develop their hunger to learn, apply technology to ensure they have enough tools required for the professional environment of this Hospitality industry.