UEFers from Faculty of Finance and Commerce meet and greet with UCAM Expert
APRIL 5 - UEFers from the Faculty of Finance and Commerce met and greeted with Ms. Sonia Doroudian, an expert from Universidad Católica San Antonio de Murcia in Spain (UCAM), who shared her knowledge on the topic of "The Importance of Leadership”. The discussion had the presence of Dr. Ha Thi Thuy – Dean, Faculty of Finance and Commerce, and Ms. Huynh Tu Anh – Deputy Director, UEF International Institute.
The event helped students acquire new knowledge about leadership skills
Ms. Sonia explained that leadership positions are de-aging increasingly rejuvenated annually and managing a group of people is a crucial skill that students should learn and practice to become more confident and efficient in their studies and work. She also highlighted several duties of a leader, including how to achieve organizational goals, creating the most effective outcomes, building teamwork skills, providing guidance and promoting creativity.
Ms. Sonia wholeheartedly explained to UEFers with realistic examples
UEF’s representatives presented flowers and mementoes to Ms. Sonia
She emphasized that: “A leader must be able to connect and build mutual understandings between team members”, as this can lead to smoother collective activities and more satisfying outcomes.
Taking Zara, a popular fashion brand, as an example, Ms. Sonia had a thorough analysis of their unique management style, which includes factors such as personnel interaction, customer needs treatment, and manager empowerment.
Students attentively listened to the speaker's sharings
Zara holds beauty, clarity, function, and sustainability as its core values. In combination with the analysis of Zara’s and financial directions from 2014 to 2021, students were able to recognize the steady growth of the brand, with the exception of 2020 due to the pandemic.
Through the illustration above, she imparted to students the 5 pivotal steps for a successful startup: identifying a clear target market, identifying competitors, building a human resources team, developing a marketing plan, and creating a financial forecast.
Ms. Sonia's sharing has contributed to helping UEF students have new perspectives on leadership skills. This would serve as an important preparation alongside professional knowledge. By mastering practicing this skill, students will be better equipped to identify and grasp those career development opportunities in the future.
Quy Nguyen
Photo: Quoc Cuong
